The Strange New Language of Luxury
At $1,790 for this Balenciaga bag, what are we meant to admire here — craftsmanship, provocation, or exclusivity itself? When my daughter visited us recently, we found ourselves discussing a high fashion brand, Balenciaga, known for distressed shoes selling for enormous sums and handbags resembling trash bags presented as high art. The initial reaction was shock, but beneath the shock was something more unsettling. What exactly was one expected to admire here? As we spoke further, it became clear that there was a much larger phenomenon unfolding in contemporary luxury fashion: the deliberate blurring of the line between sophistication, absurdity, provocation, and cultural commentary. What began as a discussion about fashion slowly opened into a larger question about modern culture itself. The rationale behind such brands operates on several levels, and not all of them are about clothing in the ordinary sense. One part of it is status signalling. Luxury goods have always functioned part...